Strategic Marketing

///Strategic Marketing
Strategic Marketing 2018-04-05T11:48:27+00:00

Project Description

Program Aim

This course is for all those involved in the development of marketing plans. You will learn how to grow and defend your market position whilst maximizing on profitability. The course is about strategic planning to get the most from your marketing budget. As well as covering gap analysis, targeting and segmentation, it also looks at new ideas and best practice.

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Upon completion of the training course, you will be able to:

  • Understand the vital elements which constitute an effective and powerful mkt. strategy

  • Better use customer insight to drive segmentation and planning

  • Determine the difference between a marketing strategy and marketing tactics, and how we integrate both    of them to work effectively together

  • Review the Strategic Marketing Planning Process

  • Identify the key strategic issues in marketing today

  • Design value propositions that differentiate you from competitors

  • Structure a powerful marketing plan

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Duration: 3 Days

Trainer: International

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